To help save animals. Pretty simple right? We think so.
Every 3 months we will launch a new t-shirt campaign with one specific group of animals in mind. Our strategy is to bring public awareness to whatever crises this group of animals is experiencing. We will campaign on behalf of this group for 3 months before starting a new campaign for a new group of animals needing our help.
This is a plan of action we feel confident in, as we feel it will give every animal group a equal platform. Too often we see speciesism and favoritism displayed in the animal kingdom between domestic, wildlife and farm animals. Sadly, we feel this is causing great division and leaving some animals without support from their fellow mankind. To us, this unbalance support is troubling and heartbreaking, especially when we have numerous groups of animals being placed on the critical endangered species list at an alarming rate. We are concerned about this. We hope you are as well.
With the purchase of each t-shirt, we will donate a portion of sales to a designated animal rights group fighting on behalf of the animal group we campaigned for. We will publish the group name we send our donation to on each receipt. We will also publish their information and link on our website.
Once one campaign has ended, a new campaign will begin. This will be our cycle. This will be our formula. This will be our life work, every three months.
With so many courageous, active groups aiding and supporting animal rights, we feel we can focus our undivided attention on one animal group at a time. Ultimately, we wish we can focus everyday, every minute to every animal that needs us, but that is not the reality we live in. We are confident every animal group we campaign for will receive some sort of support and attention not only from us, but from you, our friends that care just as much as we do. This is enough to at least bring some hope and much needed dialog during and after the campaign has dissolved.
With that being said, our first introductory tee-shirt to our line was created to help bring awareness to our two gentle, fellow herbivore giants, the mighty elephant and rhino. Both big and strong, both plant-eaters, both endangered species. For we share similar diets and we want to promote that humans too can be big and strong on just plants. Don't believe us crazies and weirdos? Well, you just simply need to eat what elephants eat to find out and take a nice hard look at our activist founder, Dominick Thompson.